David Veenhuys :: “Marketing Yourself”

	This site is about...



	1. Winning the marketing war

	Targeting the fast growing purchasing power of female customers by designing products and services with women in mind and marketing them broadly to both genders without falling into the trap of “painting it pink”
	2. Winning the talent war
	Overcoming the shortage of talented managers Either as a company by... Understanding the importance of gender balanced management teams. Identifying the process to attract, retain and promote female managers. Or as a woman, true to your values, better positioning yourself in a male dominated environment by... Identifying who you are and what you stand for. Marketing yourself to your employer. Detaching yourself from fear and apprehensions.